Reaching today’s ad aware consumers often means implementing new disruptive strategies. Guerilla or ambient advertising takes traditional marketing tactics and turns them on their head to provide innovative avenues to get your message across.
Guerrilla advertising is all forms of non traditional methods of communication. They can be open and honest like environmentally friendly high impact street advertising, or subversive like Supermarkets pumping the smell of the fresh bread baking in the bakery to the front door to greet customers.
Guerrilla advertising is exposure that is unconventional and unexpected. It can be anything from street teams in costume, abnormal promotional exhibits, to provocative street poster campaigns. Basically, it can be anything you want it to be, that is not used on a mass scale already. There are no limits to create custom campaigns.
Get in touch with our marketing executive to know, how we can help you boost your brand image by utilizing guerrilla advertising techniques.