Event management, in short, is the management, organisation and development of an event.
Event management involves primarily, understanding in detail the brand you are working with. Secondly you need to recognise the appropriate audience for the event. You then need to develop and formulate a concept for the event and coordinate the implementation of the event ideas.
If events management is conducted correctly, an event can be a powerful tool in connecting with your target audience. At admireworks we understand the opportunity that events present to bring your brand, product or service to life.
Admireworks is an integrated digital marketing agency, with every marketing service in-house. We seek to add value to your events activity which enables us to quickly establish good working relationships with our clients. We will not simply design and/or build an exhibition stand; we offer a much more unified events management service. We will see the project through to the end and can deliver whatever elements are required; whether its people to man an exhibition stand, a micro-site online to support the event or simply clearing up at the end.
Our starting point when it comes to events management for any client is a strategic planning exercise to organise the event schedule and assess the core opportunities. Admireworks will then work with your objectives and budgets to plan activity at your event that can deliver the desired results.
At Admireworks we pride ourselves on being an extension to your team. Daily calls will be the norm and approval of activity via the Admireworks intranet will allow almost real-time changes to be made to plans and tactics. We ask for a monthly face-to-face meeting and where possible these meetings should include the other marketing support agencies to ensure comprehensive and combined thinking takes place across all marketing activity.
When it comes to events management, our aim is to understand our clients business in order to deliver well thought out events. By doing this we guarantee a return on investment, along with a meticulous attention to detail.